Innovative Celebrations 1 Page Business Plan
Overview
Innovative Celebrations has a clear business objective to develop, produce, promote and distribute Homemade in a jar products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Innovative Celebrations has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as good quality goods with no surprise ingredients, great alternate gift ideas. This is a critical issue for our selected target market of Average working Australians.
The Value Proposition
Innovative Celebrations is uniquely positioned to deliver value to Average working Australians. "Innovative Celebrations will Delivers great quality products to suit any budget and situation." In order to be deliver on this value proposition, our products are homemade and tailor to a wide range of special wants and needs, trusted products with no surprises. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Homemade products in a jar market. We consider our key competitors to be: Cottees, Kraft, greens, Betty Crocker, White wings, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cottees, Kraft, greens, Betty Crocker, White wings, by making Homemade products with healthier ingredients, no added chemicals or preservatives, and they are always made fresh.
Key Strategies
Over the next 6 months our focus will be to Selling products to local community markets, fetes, and expanding to online selling. This task will be undertaken in the context of our broader strategy to Expand to selling to major department stores and supermarkets. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell products at market stalls then Internet based sales broadening our market and then Supermarket selling to expand nationally.
About this document
Homemade products in a jar Business Plan
This document was created by KRISTEN of Innovative Celebrations using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment