Marla Fulton Health 1 Page Business Plan
Overview
Marla Fulton Health has a clear business objective to promote Health and Wellness services. These services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Marla Fulton Health has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Help baby boomers overcome self doubt and apathy to reclaim health and vitality no matter what their size.. This is a critical issue for our selected target market of Baby boomers.
The Value Proposition
Marla Fulton Health is uniquely positioned to deliver value to Baby boomers. "Marla Fulton Health will I coach baby boomers to overcome self-doubt and destructive habits to achieve an active, happy, and healthy lifestyle.." In order to be deliver on this value proposition, we I personally overcame a lifetime of obesity and low self-esteem to become a healthy, vibrant, and woman. My experiences along the way taught me what it takes to turn around your self defeating habits and mistaken mind sets.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Health and Wellness market. We consider our key competitors to be: Other health coaches
Personal trainers
Other gyms
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other health coaches
Personal trainers
Other gyms
by I've experienced the transformation myself and can fully relate and empathize with my clients. .
Key Strategies
Over the next 6 months our focus will be to Launch a web site. This task will be undertaken in the context of our broader strategy to Blog. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch web site Launch blog Locate networking opportunities
About this document
Health and Wellness Business Plan
This document was created by Marla of Marla Fulton Health using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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