Me 1 Page Business Plan
Overview
Me has a clear business objective to distribute Headlight Restoration services. These services have been developed over 1 day with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Me has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have affordable headlight restoration for their cars without the work. This is a critical issue for our selected target market of Lower-to-middle class local consumers with cars.
The Value Proposition
Me is uniquely positioned to deliver value to Lower-to-middle class local consumers with cars. "Me will Improve the appearance and value of your car without all the work at a price you can afford." In order to be deliver on this value proposition, we Low overhead. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Headlight Restoration market. We consider our key competitors to be: Pep Boys, Jiffy Lube. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pep Boys, Jiffy Lube by Mobility, lower cost, local.
Key Strategies
Over the next 6 months our focus will be to Create and execute a promotional strategy. This task will be undertaken in the context of our broader strategy to Expand into a new service. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new service Reach $5000 in annual profits Create online appointment tool
About this document
Headlight Restoration Business Plan
This document was created by Ian of Me using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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