MiMzY's Hair Bar 1 Page Business Plan
Overview
MiMzY's Hair Bar has a clear business objective to distribute 100% Virgin Unprocessed Hair Bundles products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When, as a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
MiMzY's Hair Bar has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Product availability. This is a critical issue for our selected target market of Hair Stylist and Female Clientele.
The Value Proposition
MiMzY's Hair Bar is uniquely positioned to deliver value to Hair Stylist and Female Clientele. "MiMzY's Hair Bar will Provide 6A Grade Hair for less than the average price." In order to be deliver on this value proposition, we have personal connections and partnerships in China and Korea. Making our pricing unbeatable. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the 100% Virgin Unprocessed Hair Bundles market. We consider our key competitors to be: Aliexpress.com, Easyweave.com, and Local Beauty Supply Stores. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Aliexpress.com, Easyweave.com, and Local Beauty Supply Stores by providing a better quality product in a timely/immediate manner for a lower price, and also actively promote within local communities.
Key Strategies
Over the next 6 months our focus will be to increase available inventory for quicker shipment. . This task will be undertaken in the context of our broader strategy to gain more clientele and begin securing contracts with Independent Stylist and Shop Owners. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Complete Inventory In-Stock Secure 100 Shop Owner Contracts Brick and Mortar Location
About this document
100% Virgin Unprocessed Hair Bundles Business Plan
This document was created by Marquitta of MiMzY's Hair Bar using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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