Mobile Kidz Sportz 1 Page Business Plan
Overview
Mobile Kidz Sportz has a clear business objective to promote Kids Sports Health Fitness services. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mobile Kidz Sportz has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as needing more physical fitness, promoting good self esteem and the health of our children. This is a critical issue for our selected target market of Preschool and day cares.
The Value Proposition
Mobile Kidz Sportz is uniquely positioned to deliver value to Preschool and day cares. "Mobile Kidz Sportz will Provide sports and fitness to preschool kids to promote healthy living." In order to deliver on this value proposition, my personal love of sports and kids, gives me the drive and dedication needed to succeed. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Kids Sports Health Fitness market. We consider our key competitors to be: Lil Gym, Jr Gym and Soccer Shots. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lil Gym, Jr Gym and Soccer Shots by offering a verity of sports and fitness, where they concentrate on just one activity. We are ahead of the curve with modern technology, tools and up to date equipment that make the kids want to be more active.
Key Strategies
Over the next 6 months our focus will be to market the business and get kids involved in our program. This task will be undertaken in the context of our broader strategy to get all preschool kids involved in sports and fitness. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain 15 new clients(new schools) in the first 9 months, have 120 physically active students a month in the first year, grow and be able to hire and expand territory
About this document
Kids Sports Health Fitness Business Plan
This document was created by Michael of Mobile Kidz Sportz using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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