Ottawa's Best Home Inspection 1 Page Business Plan
Overview
Ottawa's Best Home Inspection has a clear business objective to produce the Highest Quality Home Inspection services. These services have been developed over many years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth will exponentially increase profitability, and that there is a large market for the unique service we offer. Our long term objective is to build a clear customer acquisition process and complete the highest quality of home inspections.
The Customer
Ottawa's Best Home Inspection has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem, home owners want and deserve real piece of mind when receiving a home inspection. This is a critical issue for our selected target market, there are a number of home inspectors in the city of Ottawa but not one as qualified as the group of licensed professionals we provide.
The Value Proposition
Ottawa's Best Home Inspection is uniquely positioned to deliver value to Home Owners. "Ottawa's Best Home Inspection comes equipped with 5 of the most experienced trade professionals giving the most detailed and accurate inspection of your home.." In order to deliver on this value proposition, we have carefully chosen a team with many years of experience in their trade. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home Inspection market. We consider our key competitors to be: Barrhaven Home Inspectors and Ottawa Home Inspector. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively and unquestionably with Barrhaven Home Inspectors and Ottawa Home Inspector by We are the only company providing a team of trades people instead of an individual inspector.
Key Strategies
Over the next 6 months our focus will be to Dedicate 5 days a week on face to face marketing. This task will be undertaken in the context of our broader strategy to Hire a full-time sales expert to help promote the business 40hrs a week. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 1000 customers annually, open a second team And employ a second team of trade professionals.
About this document
Highest Quality Home Inspection Business Plan
This document was created by Jeremy of Ottawa's Best Home Inspection using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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