Shoes r us 1 Page Business Plan
Overview
Shoes r us has a clear business objective to distribute Shoes products. These products have been developed over 6months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Shoes r us has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Avability@ sizes. This is a critical issue for our selected target market of Women kids men.
The Value Proposition
Shoes r us is uniquely positioned to deliver value to Women kids men. "Shoes r us will Our shoe are made from the best material they don't just look good they feel good on your feet . You won't be disappointed." In order to be deliver on this value proposition, we Fair prices. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Shoes market. We consider our key competitors to be: Nike puma she hers . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nike puma she hers by We use the best materials.
Key Strategies
Over the next 6 months our focus will be to Advertise. This task will be undertaken in the context of our broader strategy to New products like purses . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Flyers Grand opening New products
About this document
Shoes Business Plan
This document was created by Stephanie of Shoes r us using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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