Dot Purple 1 Page Business Plan
Overview
Dot Purple has a clear business objective to develop, produce, promote and distribute Orthopedic Surgical Implants products. These products have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Dot Purple has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To provide an professional service and link between arranging sets for theatre and providing knowledgable assistance on the products and procedures.. This is a critical issue for our selected target market of Orthopeadic surgeons.
The Value Proposition
Dot Purple is uniquely positioned to deliver value to Orthopeadic surgeons. "Dot Purple will I provide the highest quality orthopeadic implants and deliver a professional service whilst adding great value through exceptional product knowledge and relatioships.." In order to be deliver on this value proposition, we I am completely commited to my clients and strive to support them in any way possible. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Orthopedic Surgical Implants market. We consider our key competitors to be: Arthrex
Mitek
Linvatek
Storz
Stryker.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Arthrex
Mitek
Linvatek
Storz
Stryker with Professional, knowledgeable and reliable products and servises
.
Key Strategies
Over the next 6 months our focus will be to Utilize our VSP program to educate young and upcoming orthopaedic surgeons. This task will be undertaken in the context of our broader strategy to build on relationships formed, and thus focus on adding value in theatre. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Convert 2 competitor customers Successfully launch New Power Tool range Train 2 new surgeons through our VSP program
About this document
Orthopedic Surgical Implants Business Plan
This document was created by Nanett of Dot Purple using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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