3 Mops Cleaning 1 Page Business Plan
Overview
3 Mops Cleaning has a clear business objective to produce Commercial Cleaning services. These services have been developed over four years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
3 Mops Cleaning has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Consistency. This is a critical issue for our selected target market of Daycares/ Small Businesses.
The Value Proposition
3 Mops Cleaning is uniquely positioned to deliver value to Daycares/ Small Businesses. "3 Mops Cleaning will Provide cleaning services focused on creating a healthy and sanitary environment by avoiding cross contamination.." In order to deliver on this value proposition, we At 3 Mops Cleaning believe in the slogan "We have a mop for every room." We use several mops when sanitizing floors to create a healthier and safe environment.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Commercial Cleaning market. We consider our key competitors to be:
Jani King
Janicare
Coverall
Jan Pro.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with our competitors.
At 3 Mops Cleaning we only use green products to clean every area of your facility. Since we are not part of a franchise we are able to offer competitive pricing to our customers.
Key Strategies
Over the next 6 months our focus will be to Expand customer base by offering carpet cleaning and floor buffing services to customers. . This task will be undertaken in the context of our broader strategy to expand to a new territory. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Obtain 15 customers.
Offer a referral program to current customers.
Design a program to give back to the community and build successful programs for struggling adolescents.
About this document
Commercial Cleaning Business Plan
This document was created by Antonio of 3 Mops Cleaning using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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