Vintage Royale 1 Page Business Plan
Overview
Vintage Royale has a clear business objective to distribute Vintage items. These items have been collected over 6 months with a core focus on providing our customers with quality vintage items at affordable prices.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Vintage Royale has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as bringing quality vintage items to the general public. This is a critical issue for our selected target market of Interesting unique people looking for fun items for themselves and their home.
The Value Proposition
Vintage Royale is uniquely positioned to deliver value to Interesting unique people. "Vintage Royale will locate quality vintage items from various sources that most people don't have the knowledge or contacts to do." In order to be deliver on this value proposition, we will use our extensive knowledge acquired by being in the
business for 15 years. This capability has taken
considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Vintage items market. We consider our key competitors to be: Metropolis Vintage and
Dang, That's Cherry
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Metropolis Vintage and Dang that's Cherry Metropolis doesn't have home furnishings and their customer service is lacking. Dang that's Cherry doesn't have a full time manager and salesperson with as much experience as us.
Key Strategies
Over the next 6 months our focus will be to open a store front. This task will be undertaken in the context of our broader strategy to expand our customer base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open a store front, obtain100 new customers and Increase visibility
About this document
Vintage items Business Plan
This document was created by Jeanette of Vintage Royale using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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