Blue Apple Healthcare 1 Page Business Plan
Overview
Blue Apple Healthcare has a clear business objective to develop, produce, promote and distribute Professional Healthcare Staffing services. These services have been developed over Two years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Blue Apple Healthcare has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We need to provide qualified and specialist nurses and other healthcare professionals within 4 hours of request from our customer. This is a critical issue for our selected target market of Staffing managers of NHS and private healthcare institutes.
The Value Proposition
Blue Apple Healthcare is uniquely positioned to deliver value to Staffing managers of NHS and private healthcare institutes. "Blue Apple Healthcare will Provide professional healthcare staffing. These include general and specialist nurses, support workers, doctors and other healthcare professionals. Our search and selection criteria make sure that our customers get the best healthcare staff and we deliver this service on time each time. We monitor quality of care and service delivered by our staff on regular basis to ensure the continuos quality improvement. We tailor our service to the customer needs.." In order to be deliver on this value proposition, we Company is managed by practicing healthcare professionals. We are registered with CQC and are ISO 9001 registered. We provide dedicated service to staffing managers to ensure that we provide best suited staff. We monitor quality on a regular basis. We use the latest technology to search and scan qualified staff. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Professional Healthcare Staffing market. We consider our key competitors to be: May Day, ID Medical, Health Professionals, Team 24, Nursing Personnels. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with May Day, ID Medical, Health Professionals, Team 24, Nursing Personnels by We provide great customer service. We are different from our competitors that our focus would be our staff and their professionalism. If the staff are happy and motivated they would provide best service to our customers. We are also different from our competitors that we treat our staff as our internal customers and our customers as our external customers. We keep our promises to our customers. .
Key Strategies
Over the next 6 months our focus will be to Acquire funding source. This task will be undertaken in the context of our broader strategy to Maximise market share. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach 1000 hours per week and sustain for more than a month Obtain 100 customers Open another branch in London
About this document
Professional Healthcare Staffing Business Plan
This document was created by Javed of Blue Apple Healthcare using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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