Bulldog Heating 1 Page Business Plan
Overview
Bulldog Heating has a clear business objective to develop, produce, promote and distribute Fast Reliable Quality Installation services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Bulldog Heating has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as All plumbing and heating needs. This is a critical issue for our selected target market of Domestic home owners.
The Value Proposition
Bulldog Heating is uniquely positioned to deliver value to Domestic home owners. "Bulldog Heating will Provide a service that they can rely on." In order to be deliver on this value proposition, we Our unique knowledge of the area enables us to get to places fast and storage of fittings enables a quick faultless job. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fast Reliable Quality Installation market. We consider our key competitors to be: Pimlico plumbers, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pimlico plumbers, by Face to face service without the hassle of ten phone calls.
Key Strategies
Over the next 6 months our focus will be to Deliver a reliable affordable service to those that matter. This task will be undertaken in the context of our broader strategy to Look after existing customers as we push to expand to bigger clientele . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch another team Gain maintenance contract Expand the clients to commercial work
About this document
Fast Reliable Quality Installation Business Plan
This document was created by Christopher of Bulldog Heating using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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