Coffee couture 1 Page Business Plan
Overview
Coffee Couture has a clear business objective to develop, produce, promote and distribute Gourmet coffee, unique clothing & accessories. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Coffee Couture has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a place with ambiance and offers great products and services with strong community involvement. This is a critical issue for our selected target market of Young & social clientele.
The Value Proposition
Coffee Couture is uniquely positioned to deliver value to young and social clientele. "Coffee couture will offer a great space with delicious coffee and vintage inspired fashion items." In order to deliver on this value proposition, our quality surpasses our competitors and no where else can you also make fashionable purchases. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Gourmet coffee, unique clothing & accessories market. We consider our key competitors to be: Starbucks and Anthropologie. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Starbucks and Anthropologie by offering a combination of a boutique shopping experience with a gourmet café all in one place.
Key Strategies
Over the next 6 months our focus will be to gain a strong clientele to increase revenue. This task will be undertaken in the context of our broader strategy to offer a variety of one-of-a-kind quality items for purchase and new organic coffee flavors. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Media recognition, reach 1000 'likes' on social media and to recognize regular customers.
About this document
Gourmet coffee, unique clothing & accessories Business Plan
This document was created by Kaitlyn of Coffee couture using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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