Tristar Adventures 1 Page Business Plan
Overview
Tristar Adventures has a clear business objective to produce Las Vegas Tours services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire a base market share of the tourists visiting Las Vegas thus substantially adding new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Tristar Adventures has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Providing transportation and VIP access to premier Las Vegas locations.. This is a critical issue for our selected target market of Las Vegas tourists..
The Value Proposition
Tristar Adventures is uniquely positioned to deliver value to Las Vegas tourists.. "Tristar Adventures will Provide VIP transportation and exclusive access to reality hit TV shows as well as other premier Las Vegas Locations.." In order to be deliver on this value proposition, we have established our company as the official guided tour provider endorsed by the local reality TV show "Counting Cars" and providing VIP access for our patrons to the several shows such as "Pawn Stars" and a chance to meet the stars of these shows.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Las Vegas Tours market. We consider our key competitors to be: Annie Bananie Tours
Pink Jeep Tours
Las Vegas Walking Tours
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Annie Bananie Tours
Pink Jeep Tours
Las Vegas Walking Tours
by Transportation is provided in custom tour busses designed by Counts Kustoms from the hit TV show Counting Cars. .
Key Strategies
Over the next 6 months our focus will be to Advertise with all of the big online travel & vacation sites. . This task will be undertaken in the context of our broader strategy to Add new tours and adventures. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Nitelife Tours Purchase 4 more busses Expand to San Diego market
About this document
Las Vegas Tours Business Plan
This document was created by James of Tristar Adventures using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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