The Food Truck 1 Page Business Plan
Overview
The Food Truck has a clear business objective to produce Great food quick service products. These products have been developed over a career in food service with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Food Truck has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a local need for true dining experience. This is a critical issue for our selected target market of "Urban professional difference seekers."
The Value Proposition
The Food Truck is uniquely positioned to deliver value to Urban professional difference seekers. "The Food Truck will Offer great pan-ethnic cuisine to people on the move." In order to be deliver on this value proposition, we have a classically trained chef who is truly passionate about food and people. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have no real competition in this area. We will be unique.. Our understanding of this has been used to refine our strategy and value proposition. We believe that we can effectively lead this area of the dining market. Chef has forgotten more about food than most will ever know.
Key Strategies
Over the next 6 months our focus will be to purchase a truck and supplies.Create a social media presence and buzz through guerrilla marketing.. This task will be undertaken in the context of our broader strategy to Debut truck during fair season to capitalize on audience and build customer base.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch media camapaign Secure truck and licensing Launch truck
About this document
Great food quick service Business Plan
This document was created by Michael of The Food Truck using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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