Covered California Enrollment Counselling 1 Page Business Plan

Health Care Enrollment Counselling Business Plan

Covered California Enrollment Counselling 1 Page Business Plan

Overview

Covered California Enrollment Counselling has a clear business objective to promote Health Care Enrollment Counselling services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Covered California Enrollment Counselling has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack of knowledge and consequences for not been properly informed the different programs, cost and consequences of not doing it. This is a critical issue for our selected target market of Uninsured people and Limited English Proficiency.

The Value Proposition

Covered California Enrollment Counselling is uniquely positioned to deliver value to Uninsured people and Limited English Proficiency. "Covered California Enrollment Counselling will Provide counseling to choose and apply for a Health Insurance Plan based on their income, number of family members and avoid IRS penalties.." In order to be deliver on this value proposition, we have been trained and certified to provide this information and will also provide this service in different languages. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Health Care Enrollment Counselling market. We consider our key competitors to be: Established Non-Profit Organizations. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Established Non-Profit Organizations by Our permanent location is open year round and income tax knowledge to explain the consequences.

Key Strategies

Over the next 6 months our focus will be to Have a full calendar of location and time scheduled to enroll 300 people with my team of 2 counsellors in Vietnamese and Spanish. This task will be undertaken in the context of our broader strategy to Prepare for grants season application, increase the number of counsellors and expand to other areas. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 99% returned consumers Obtain Grants and Future Referrals

About this document
Health Care Enrollment Counselling Business Plan
This document was created by Nidia of Covered California Enrollment Counselling using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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