CreativesOnline 1 Page Business Plan
Overview
CreativesOnline has a clear business objective to develop websites for creative SMEs. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
CreativesOnline has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Removing the need for technical knowledge for an online presence.. This is a critical issue for our selected target market of Technologically challenged creatives.
The Value Proposition
CreativesOnline is uniquely positioned to deliver value to Technologically challenged creatives. "CreativesOnline will Create the structure of your website, saving you the need to teach yourself.." In order to be deliver on this value proposition, we Coming from a designer /maker background, I have learnt exactly the right things to help you get your business online.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Websites for creative SMEs market. We consider our key competitors to be: Other website designers
Wix and moonfruit . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other website designers
Wix and moonfruit by Understanding of the needs of designer/makers and the technology needed for a decent Web presence. .
Key Strategies
Over the next 6 months our focus will be to Visit fairs and markets to meet designer/makers. . This task will be undertaken in the context of our broader strategy to Build a respected social media profile. Including Twitter, Facebook and blogging. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: First paying design client break even on hosting Make 20 sites
About this document
Websites for creative SMEs Business Plan
This document was created by Sara of CreativesOnline using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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