Perfect palms 1 Page Business Plan
Overview
Perfect palms has a clear business objective to develop, produce, promote and distribute Massages, corporate speaking services. These services have been developed over Just starting up with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Perfect palms has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as cost of treatments and distance of travel to the clinic; this is a critical issue for our selected target market of All adults.
The Value Proposition
Perfect palms is uniquely positioned to deliver value to All adults. "Perfect palms will Perfect palms provides grade A* treatments that will bring a new spring in anyones step.." In order to be deliver on this value proposition, we Perfect palms is a cut above the rest because of myself! I have been tutored and treat from some of the worlds best massage therapists I have over ten years of being in sporting venues and observing sports therapists of varying abilitty I have also had many experiances over my life and believe i could motivate and inspire others in there goals and aspirations. The final point that makes my Business so unique is the fact i am blind, this allows me to create a higher level of trust with my clients as i will respond better to there reactions from the treatment i give them.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Massages, corporate speaking market. We consider our key competitors to be: There is none that offer all services i do. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There is none that offer all services i do. by Unique qualities that i possess allows me to stand out. .
Key Strategies
Over the next 6 months our focus will be to I will promote my Business at public events such as The great North run and and distribute marketing materials e.g leaflets flyers and business cards. . This task will be undertaken in the context of our broader strategy to After 12 months i will offer a new treatment to my clients. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Have 75 customers, Do 10 speaking events To be working with at least 1 sports club
About this document
Massages, corporate speaking Business Plan
This document was created by Daniel of Perfect palms using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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