Different Apparel 1 Page Business Plan

Different Clothing Business Plan

Different Apparel 1 Page Business Plan

Overview

Different Apparel has a clear business objective to develop, produce, promote and distribute Different Clothing products. These products have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Different Apparel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fit well, feel comfortable and look unique. This is a critical issue for our selected target market of Students / young people aged 16-35.

The Value Proposition

Different Apparel is uniquely positioned to deliver value to Ages 16-35. "Different Apparel will Supply quality clothing at a reasonable price." In order to be deliver on this value proposition, we Materials sourced to provide optimum value. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Different Clothing market. We consider our key competitors to be: Abandon Ship, Topman, Urban Outfitters, American Apparel. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Abandon Ship, Topman, Urban Outfitters, American Apparel by Low prices for students/young people.

Key Strategies

Over the next 6 months our focus will be to Launch social media and design t shirts. This task will be undertaken in the context of our broader strategy to start marketing. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch first product Establish an online following Spread the name

About this document
Different Clothing Business Plan
This document was created by Mick of Different Apparel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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