J R Baker Construction Ltd 1 Page Business Plan
Overview
J R Baker Construction Ltd has a clear business objective to develop, produce, promote and distribute Buildings construction services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
J R Baker Construction Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A fresh new way of living. This is a critical issue for our selected target market of Home owners or landlords.
The Value Proposition
J R Baker Construction Ltd is uniquely positioned to deliver value to Home owners or landlords. "J R Baker Construction Ltd will provide an all round property service. We can deliver high quality property additions, on time and within budget." In order to deliver on this value proposition, we Will have the necessary resources to complete our projects to the highest standard. We are very creative and especially detailed to help create our clients dream house. This capability has taken considerable time to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Buildings construction market. We consider our key competitors to be: Aj Churchill, nj Taylor, portico, Medway builders. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Aj Churchill, nj Taylor, portico, Medway builders by Customer orientated, creative and knowledgable.
Key Strategies
Over the next 6 months our focus will be to Create a professional website integrating all of our services. This task will be undertaken in the context of our broader strategy to build a larger company and employ more staff, to service a wider area. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 5 key staff members employed, a top quality website and marketing materials, 3 extensions built in 1 year
About this document
Buildings construction Business Plan
This document was created by James of J R Baker Construction Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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