Sharpen Up Soccer 1 Page Business Plan
Overview
Sharpen Up Soccer has a clear business objective to develop individuals soccer skills specifically. These services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Sharpen Up Soccer has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the lack of knowledge regarding specific drills/exercises that can be done to maximise performance.
The Value Proposition
Sharpen Up Soccer is uniquely positioned to deliver value to Parents of keen kids. "Sharpen Up Soccer will Provide a service that increases interest and skills in soccer." In order to be deliver on this value proposition, we are unique because we have a hands on approach giving feedback with tests to track all aspects of improvements. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Specific areas of improvement market. We consider our key competitors to be: Internet tutorials and Team coaches. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Internet tutorials and team coaches because we train each individual specifically in regards to their level of peformance.
Key Strategies
Over the next 6 months our focus will be to use many platforms for advertising e.g. Facebook, Twitter, Local clubs, News papers. This task will be undertaken in the context of our broader strategy to Invest more capital into the business. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 30 customers, Earn $1000 a week and Register Sharpen Up Soccer as a small business
About this document
Specific areas of improvement Business Plan
This document was created by Dy of Sharpen Up Soccer using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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