ETrader 1 Page Business Plan
Overview
ETrader has a clear business objective to distribute Sports products. These products have been developed over 1 week with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
ETrader has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as getting cheap first hand or second hand sports products. This is a critical issue for our selected target market of Sports Enthusiasts.
The Value Proposition
ETrader is uniquely positioned to deliver value to Sports Enthusiasts. "ETrader will sell sports products, either first or second hand reliably.." In order to deliver on this value proposition, we will be reliable and will constantly have stock available. We will also deliver quickly and reliably.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sports Products market. We consider our key competitors to be: Nike, Adidas, Sports Direct, JJB and ProDirect. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nike, Adidas, Sports Direct, JJB and ProDirect by trading first and second hand products at a cheaper price..
Key Strategies
Over the next 6 months our focus will be to start trading on Ebay. This task will be undertaken in the context of our broader strategy to start getting more stock and become a known name. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell 10 products Turnover £500 Net Profit £500
About this document
Sports Products Business Plan
This document was created by William of ETrader using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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