The Closet 1 Page Business Plan

Value quality cost clothing Business Plan

The Closet 1 Page Business Plan

Overview

The Closet has a clear business objective to distribute quality low cost clothing products. These products have been developed over 29 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

The Closet has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as value, choice and suitability. This is a critical issue for our selected target market of ladies who are 30 plus years old.

The Value Proposition

The Closet is uniquely positioned to deliver value to Local women. "The Closet is a friendly local shop with great customer service and top brands all at discounted prices.." In order to be deliver on this value proposition, we offer a variety of styles, high turnover of stock and local knowledge within the target area.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the quality clothing market. We consider our key competitors to be: Sainsburies
M&S
M&Co
Dorothy Perkins
eBay
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sainsburies
M&S
M&Co
Dorothy Perkins
eBay
by Offering their products at lower cost, without compromising quality or customers having to travel to larger towns.

Key Strategies

Over the next 6 months our focus will be to Develop online offer. This task will be undertaken in the context of our broader strategy to Expand into fashion shows. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch newsletter to promote local events, Increased Facebook prescence, measure % of sales through online channel .

About this document
Value quality cost clothing Business Plan
This document was created by Gail of The Closet using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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