Ffgg 1 Page Business Plan
Overview
Ciccio's has a clear business objective to distribute typical apulian food products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Ciccio's has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to find typical apulian food not available in supermarket. This is a critical issue for our selected target market of lovers of genuine Italian food.
The Value Proposition
Ciccio's is uniquely positioned to deliver value to lovers of genuine Italian food. "Cuccio's will provide genuine handmade Italian food in city market." In order to be deliver on this value proposition, we have direct access to genuine apulian producers and offer their products directly to English consumers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Typical apulian food market. We consider our key competitors to be: London GDO and Borough Market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with London GDO and Borough Market by genuine handmade products in limited quantities.
Key Strategies
Over the next 6 months our focus will be to open a stall market . This task will be undertaken in the context of our broader strategy to open a store. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 6 months are:
- Sell at least 50 packs each day
- Reach 3 workdays
- Obtain 50 customers
About this document
Typical apulian food Business Plan
This document was created by Dccc of Ffgg using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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