GROW Support Services 1 Page Business Plan

Personal coaching services Business Plan

GROW Support Services 1 Page Business Plan

Overview

GROW Support Services has a clear business objective to promote Personal coaching services. These services are currently in development with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire and attract high volume customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. However, our long term objective is to build a clear customer acquisition process.

The Customer

GROW Support Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as "The need to turn thoughts and ideas into actions and tangible results". This is a critical issue for our selected target market of both young and mature adults.

The Value Proposition

GROW Support Services is uniquely positioned to deliver value to young and mature adults. "GROW Support Services guarantees to transform any goal or ambition from inaction to a series of tangible actions within 6 hours." In order to deliver on this value proposition, We will deliver best practice techniques to ensure delivery of actions in the most enjoyable and efficient way possible. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Personal coaching services market. We consider our key competitors to be: The coaching academy and the wider personal coaching industry. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The industry by Offering more service for less expense to the customer. Offer unique free drop in coaching sessions as a source to promote our service and to attract a wider customer base.

Key Strategies

Over the next 6 months our focus will be to Create a solid product framework that will offer excellent value for money service. This requires implementation of the GROW model which will become the key mechanism to transform the customers ambition in to tangible results.
Develop an inexpensive marketing strategy through the use of social media outlets, and other F2F mechanisms ie adverts newspaper flyers.. This task will be undertaken in the context of our broader strategy to Move to offer professional coaching services within a corporate setting via a mandate of employee engagement. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create GROW framework, Agree marketing mechanism and Develop a client base of 100.

About this document
Personal coaching services Business Plan
This document was created by Naeem of GROW Support Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.