Pardo Daycare 1 Page Business Plan
Overview
Pardo Daycare has a clear business objective to produce Child care services. These services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pardo Daycare has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Trustworthy and affordable child care. This is a critical issue for our selected target market of Middle upper class working family with small children.
The Value Proposition
Pardo Daycare is uniquely positioned to deliver value to Middle upper class working family with small children. "Pardo Daycare will We can give you peace of mind when you leave your child with us because of the staff on hand and video monitoring available to you." In order to be deliver on this value proposition, we We are conveniently located for your commute and plan on extending hours within the next year. A majority of our staff are mothers and they all have a passion for children.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Child care market. We consider our key competitors to be: Kids r kids, Goodard Schools, Montisorri schools. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kids r kids, Goodard Schools, Montisorri schools by You get what they offer for a more affordable rate.
Key Strategies
Over the next 6 months our focus will be to Market the facility to the preferred customers. This task will be undertaken in the context of our broader strategy to Expand business hours. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get funding Find potential location and staff Build customer base
About this document
Child care Business Plan
This document was created by Michelle of Pardo Daycare using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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