Fresh Reliable Rides 1 Page Business Plan
Overview
Fresh Reliable Rides has a clear business objective to distribute Affordable Used Vehicles products and services. These products and services have been developed over One year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Fresh Reliable Rides has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Buying an affordable vehicle from precessional and reliable dealer.. This is a critical issue for our selected target market of Samson Rasa.
The Value Proposition
Fresh Reliable Rides is uniquely positioned to deliver value to Samson Rasa. "Fresh Reliable Rides will Break into the affordable used car market in Edmonton and become known for selling quality used cars at almost wholesale prices." In order to be deliver on this value proposition, we Our unique Southside Location makes it easy to find and very accessible, being one of the busiest streets in the greater Edmonton area. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Affordable Used Vehicles market. We consider our key competitors to be: Go auto outlets, No interest, Various "dirt lots". Have tons of inventory but mostly cars under $5000. As well as they are not efficiently utilizing the ability to do guaranteed financing.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Go auto outlets, No interest, Various "dirt lots". Have tons of inventory but mostly cars under $5000. As well as they are not efficiently utilizing the ability to do guaranteed financing. by More personalized and professional approach to selling used cars that are mechanically reliable.
Offering guaranteed approval loans so the customer has an increased chance at purchasing. Then flipping them to regular finance in the future..
Key Strategies
Over the next 6 months our focus will be to Increase profitability of used wholesale pieces by selling them at almost wholesale values.
. This task will be undertaken in the context of our broader strategy to Guaranteed Approvals through a private lender.
No haggle pricing therefore creating a constant cash flow and profit return for each revenue generating unit.
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell 50 cars in one month Have 100 customers financed by the private lender Have a 95% customer retention for sales and service
About this document
Affordable Used Vehicles Business Plan
This document was created by Samson of Fresh Reliable Rides using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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