Boulters bespokes 1 Page Business Plan
Overview
Boulters bespokes has a clear business objective to produce Bespoke furniture products. These products have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Boulters bespokes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A need for creative designs. This is a critical issue for our selected target market of Larger families.
The Value Proposition
Boulters bespokes is uniquely positioned to deliver value to Larger families. "Boulters bespokes will Provide sound furniture that is safe for family use." In order to be deliver on this value proposition, we My creative freedom allows me to use my ideas and put them into action. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Bespoke furniture market. We consider our key competitors to be: Ikea. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ikea by Cheaper,intimate products.
Key Strategies
Over the next 6 months our focus will be to Make some products for sale. This task will be undertaken in the context of our broader strategy to Product growth. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1st order Good feedback
About this document
Bespoke furniture Business Plan
This document was created by Callum of Boulters bespokes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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