Simply Home-Made Bakery 1 Page Business Plan
Overview
Simply Home-Made Bakery has a clear business objective to develop, produce, promote and distribute Cakes, Fudge, Confections products and fun. These products have been developed over 3 years with a core focus on addressing the key customer opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Simply Home-Made Bakery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as People's desires to have something sweet and unique. This is a critical issue for our selected target market of fudge and baked goods lovers.
The Value Proposition
Simply Home-Made Bakery is uniquely positioned to deliver value to fudge and baked goods lovers. Simply Home-Made Bakery mission statement "Making fun memories with sweet goodness." In order to be deliver on this value proposition, we use only ingredients, proprietary recipes, creative packaging, and fun products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the baked goods and fudge market. We consider our key competitors to be: Other cottage food vendors at festivals. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other cottage food vendors at festivals by We use fresh ingredients and proprietary recipes .
Key Strategies
Over the next 6 months our focus will be to Increase the number of markets we are selling to. We will be selling at more farmer's markets and festivals. In addition to fundraising and corporate holiday tins. This task will be undertaken in the context of our broader strategy to Grow the Simply Home-Made Bakery name brand.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell 1000lbs. of fudge, Sell at a county fair, Complete our first fund raiser.
About this document
Cakes, Fudge, Confections, Fun Business Plan
This document was created by Michael of Simply Home-Made Bakery using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment