Hoggy 1 Page Business Plan
Overview
Hoggy has a clear business objective to develop, produce, promote and distribute Home care for the elderly services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Hoggy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Elderly home care. This is a critical issue for our selected target market of Single elderly people.
The Value Proposition
Hoggy is uniquely positioned to deliver value to Single elderly people. "Hoggy will Deliver a step by step system to make sure the clients labour intensive tasks are taken care of." In order to be deliver on this value proposition, we We have a dedicated staff and a revolutionary model that will provide the client excellent service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home care for the elderly market. We consider our key competitors to be: Home care life. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Home care life by We have a system in place that allows for ease and the utmost highest customer service .
Key Strategies
Over the next 6 months our focus will be to Hire a marketing team, and create a hub for customers. This task will be undertaken in the context of our broader strategy to Look at expanding the scope, scaling it upwards. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers Launch new product Expand into different city
About this document
Home care for the elderly Business Plan
This document was created by Dc of Hoggy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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