La Croissonerie 1 Page Business Plan
Overview
La Croissonerie has a clear business objective to distribute French croissants to hotels in the Reforma, Polanco and Condessa region. The croissants are made in French and Swiss style appealing to European customers staying in this hotels. The croissants will be produced nearby and delivered dayly fresh and warm to the customers. An expansion to other bakery goods will only happen after a succesful and profitable croissant business launch.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
La Croissonerie has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated, that the key problem is that no coissants are produced in the hotel area and therefor no hotels offer it in their morning buffet. Also in restaurants there is not yet a croissant eating culture. This is a critical issue for our selected target market of hotels in reforma area.
The Value Proposition
La Croissonerie is uniquely positioned to deliver value to Hotels in Reforma area. "La Croissonerie will Provide freshly baked french croissants every morning. Giving the customers the posibility of reordering quickly more if needed." In order to be deliver on this value proposition, we No french bakery in Mexico City. No bakery in colonia Cuauhtemoc.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the French croissants market. We consider our key competitors to be: Globo, Da Silva and Le Pain Quotidien. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Globo, Da Silva, Le Pain Quotidien by offering a location in Cuauhtemoc for faster and fresher delivery. We will also be the only bakery to focus on hotel business and on the unique product - Croissants.
Key Strategies
Over the next 6 months our focus will be to find a key location of production and at the same time a coffe shop. We will also have to find hotels in the area willing to buy croissants. This task will be undertaken in the context of our broader strategy to expand our business from cental Mexico City to Interlomas/Santa Fe area. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire first 3 customers, start production in a location and ultimately achieve a revenue of MXN 50'000 per month
About this document
French croissants Business Plan
This document was created by Christian of La Croissonerie using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment