New Discovery Media 1 Page Business Plan
Overview
New Discovery Media has a clear business objective to develop video production, creative services and web development services. These services have been developed over 13 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
New Discovery Media has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We provide visually appealing video and motion graphics productions, as well as web sites, that help promote our clientele's products or services.. This is a critical issue for our selected target market of any business looking to promote their product or services.
The Value Proposition
New Discovery Media is uniquely positioned to deliver value to any business looking to promote their product or services. "New Discovery Media will provide engaging content that delivers a clear message of your product's benefits in the most creative way.." In order to be deliver on this value proposition, we We are able to use or versatile creative services to deliver campaigns that flows seamlessly through different mediums. whether it's for TV or the Web, NDM is sure to work with our clients to get the most efficient message out.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the video production, creative services and web development market. We consider our key competitors to be: Lava Studios in Miami.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lava Studios in Miami. by We are able to be more efficient with budgets and delivery times considering that we are a smaller and mire specialized shop.
Key Strategies
Over the next 6 months our focus will be to We believe that the next step I'm NDM's growth is to make more pro-active sling efforts as opposed to the word of mouth opportunities we've had access to. . This task will be undertaken in the context of our broader strategy to In response to the acquisition of new business NDM will gradually expand our core team as well as opperational personnel.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 10 new long-term business contracts increase our creative and business staff related to a more suitable and multi-purpose studio
About this document
video production, creative services and web development Business Plan
This document was created by Jonathan of New Discovery Media using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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