Lotus Therapeutic Massage 1 Page Business Plan
Overview
Lotus Therapeutic Massage has a clear business objective to distribute Massage Therapy services. These services have been developed over 18 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy I consider it critical to identify and outline my business objectives, and align these objectives with clear and measurable development milestones. My key long term business objective is to acquire new customers and build a successful practice. Customer acquisition is considered to be the critical activity and I am seeking to grow the number of customers. I understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. My long term objective is to build a clear customer acquisition process.
The Customer
Lotus Therapeutic Massage has been created with a clear focus on the needs of its customers. Through a structured customer discovery process, I have validated the key customer problem as chronic pain, injury, stress, and general muscle pain/tension. This is a critical issue for my selected target market of people experiencing muscle pain.
The Value Proposition
Lotus Therapeutic Massage is uniquely positioned to deliver value to People experiencing muscle pain. Lotus Therapeutic Massage will Provide a service that improves the general wellness in anyone seeking a happier, pain, and stress free life. I truly care about my clients and strive to help them achieve wellness. I will help each client create their own plan for their massage that targets their specific needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Massage Therapy market. We consider our key competitors to be: Spas, massage chains, other independent practices, and doctors who use alternative methods of relieving pain (medication, surgery). My understanding of these competitors has been used to refine my strategy and value proposition. I believe that I can compete effectively with spas, massage chains, other independent practices because I know that all of my clients are unique and I strive to provide therapy specifically designed for their needs. Knowing my clients and completely focussing on them as an individual has made me successful as a massage therapist.
Key Strategies
Over the next 6 months my focus will be to create a website, market on google, social living, groupon, and other social media. This task will be undertaken in the context of my broader strategy to continue advertising in every way possible, acquire a large clientele, and build a successful practice. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of my strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 6 months are: find space to begin practice, obtain all licenses and permits, marketing, and to build a successful practice.
About this document
Massage Therapy Business Plan
This document was created by Mollie of Lotus Therapeutic Massage using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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