Organic from Laura 1 Page Business Plan
Overview
Organic from Laura has a clear business objective to distribute Organic soap, shampoo, shower gel, products good for body and soul. products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Organic from Laura has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Providing unique organic products from Far East Asia to European customers.. This is a critical issue for our selected target market of Men and woman 30+ who care about there health and outlook and ready to spend certain amount of money..
The Value Proposition
Organic from Laura is uniquely positioned to deliver value to Men and woman 30+ who care about there health and outlook and ready to spend certain amount of money.. "Organic from Laura will Provide first class body and soul products for individuals who work a lot and facing stress everyday. The products which we provide will help them to relax and enjoy their relax time.." In order to be deliver on this value proposition, we Packages designed specially for the customer, they will get full information about the product.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Organic soap, shampoo, shower gel, products good for body and soul. market. We consider our key competitors to be: Websites which are selling and advertising healthy life style.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Websites which are selling and advertising healthy life style. by Products offered have been chosen and set into package, so the customer will be given a full set to choose, order and receive it within easy and fast process..
Key Strategies
Over the next 6 months our focus will be to Advertise through Facebook, Twitter and google ads. Create a website with easy interface to promote packages.. This task will be undertaken in the context of our broader strategy to Get the customer database, be able to sell at least 500 dollars per month. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get first online transaction Get repeating customer Get 1000 likes on Facebook
About this document
Organic soap, shampoo, shower gel, products good for body and soul. Business Plan
This document was created by Kirill of Organic from Laura using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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