Les Brune(s) 1 Page Business Plan
Overview
Les Brune(s) has a clear business objective to develop, produce, promote and distribute Infinity clothes products. These products have been developed over 7 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Les Brune(s) has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to adapt to every clothing situation without spending money nor time. This is a critical issue for our selected target market of Fashionable active women.
The Value Proposition
Les Brune(s) is uniquely positioned to deliver value to Fashionable active women. "Les Brune(s) will Provide clothes made for active life and adapting to every Life situation." In order to be deliver on this value proposition, we Our products are designed to be easy and chic. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Infinity clothes market. We consider our key competitors to be: Henkaa. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Henkaa by Wider choice.
Key Strategies
Over the next 6 months our focus will be to Launch the company, develop our distribution network and create à marketing campaign. This task will be undertaken in the context of our broader strategy to Expand into a whole collection and get ni the eye of fashion prescribers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the 1st collection Be in magazines Get a shop
About this document
Infinity clothes Business Plan
This document was created by Anne-Dauphine of Les Brune(s) using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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