Wax N Wine 1 Page Business Plan
Overview
Wax N Wine has a clear business objective to promote Full body waxing products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities. With 8 years experience mastering numerous waxing techniques and products, we have found perfection.
The Business Objectives
One key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and expand our location to North a County. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Wax N Wine has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem of not Having smooth problem free skin. With a monthly appointment and proper skin education and maintenance Wax N Wine can make this possible. This is a critical issue for our selected target market of Woman all ages.
The Value Proposition
Wax N Wine is uniquely positioned to deliver value to Woman all ages. "Wax N Wine is know for "Practically Painless waxing for long term results of less hair and sexy smooth skin." In order to be deliver on this value proposition, we take pride in our wax and our skill. We specialize in just waxing and customize our waxes to each clients hair and skin type.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the full body waxing market. We consider our key competitors to be: Pretty kitty and European Wax Center. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pretty kitty, European Wax Center. by We value our time with our guests. We don't rush the services ensuring everyone has an amazing experience and is delivered a promise of being hair free.
Key Strategies
Over the next 6 months our focus will be to Market at the local colleges, also parents at the schools and recreation center. Build a solid yelp following. Wrap our cars with Wax N Wine info and attend the local bridal and beauty conventions. This task will be undertaken in the context of our broader strategy to Expand to a larger location and add hair and nail services. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain a loyal clientele base of at least 500. Expand our location to North County (Carlsbad). Hire commission waders to maintain the current location.
About this document
Full body waxing Business Plan
This document was created by Autumn of Wax N Wine using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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