The Romance Club 1 Page Business Plan
Overview
The Romance Club has a clear business objective to develop, produce, promote and distribute Workshops, advice, events products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Romance Club has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as How to be single. This is a critical issue for our selected target market of Single people looking for romance.
The Value Proposition
The Romance Club is uniquely positioned to deliver value to Single people looking for romance. "The Romance Club will Provides a different kind of dating to feel empowered." In order to be deliver on this value proposition, we My unique approach gives people practical advice and step-by-step tools. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Workshops, advice, events market. We consider our key competitors to be: Match.com, POF. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Match.com, POF by Practical, step-by-step programmes and a genuine database.
Key Strategies
Over the next 6 months our focus will be to Develop Newsletter and dating bureau with associated programmme. This task will be undertaken in the context of our broader strategy to Develop and deliver webinars, online programmes and events. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Newsletter Date Bureau Worksh
About this document
Workshops, advice, events Business Plan
This document was created by Stephanie of The Romance Club using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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