Dlyse's Bakery 1 Page Business Plan

baked goods to order Business Plan

Dlyse's Bakery 1 Page Business Plan

Overview

Dlyse's Bakery has a clear business objective to develop, produce, promote and distribute custom baked goods. The recipes for these products have been developed over the past 5 years and Dlyse's Bakery will continue to develop new baked goods with the same quality and taste level to keep customers happy. Our core focus will be to provide customers with baked goods for themselves, their families or any events they may host as well as a personal and corporate gift option.

The Business Objectives

For our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and establish a solid customer base to ensure profitability. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability initially, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process that results in profitability.

The Customer

Dlyse's Bakery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer need as high quality baked goods that are easily purchased fresh and presented nicely for people who do not bake or want to worry about providing desserts. A second need is to provide a nice gift option for individuals and companies. Our selected target market is Chicago suburb residents and companies.

The Value Proposition

Dlyse's Bakery will provide great tasting and looking baked goods for all functions and events in an easy and convenient manner. In order to deliver on this value proposition, we offer superior taste, creativity and high quality ingredients in all baked goods as well as our commitment to make all events - both big and small - serving our goods a hit. This capability forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the baked goods to order market. We consider our key competitors to be: Deerfield bakery, cookie karma, grocery stores, and other local bakeries and catering. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively by our taste, quality, freshness, and variety .

Key Strategies

Over the next 6 months our focus will be to establish sales and distribution . This task will be undertaken in the context of our broader strategy to have a large enough customer base to support use of commercial space for baking . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year is to Get licensed and certified, create a Website and Obtain a solid customer base.

About this document
baked goods to order Business Plan
This document was created by Lara of Dlyse's Bakery using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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