Unigel Spa 1 Page Business Plan

Natural Ingredients for gelato Business Plan

Unigel Spa 1 Page Business Plan

Overview

Unigel Spa has a clear business objective to develop, produce, promote and distribute Natural Ingredients for gelato products and services. These products and services have been developed over 50 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Unigel Spa has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as avail of quality ingredients which set their gelato apart from competitors at competitive prices. This is a critical issue for our selected target market of 1. Gelato parlors, 2. Gelato chefs, 3. Industrial gelato manufacturers.

The Value Proposition

Unigel Spa is uniquely positioned to deliver value to 1. Gelato parlors, 2. Gelato chefs, 3. Industrial gelato manufacturers. "Unigel Spa will provide products tailor-made around your needs and assistance in developing recipes according to your wishes." In order to be deliver on this value proposition, we 50 years experience in delivering tailor-made ingredients for your gelato. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Natural Ingredients for gelato market. We consider our key competitors to be: 1. Pregel
2. Prodotti
3. Comprital
4. Torronalba
5. Puntogel
6. Alivar. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 1. Pregel
2. Prodotti
3. Comprital
4. Torronalba
5. Puntogel
6. Alivar by Unique artisanal and industrial gelato recipes.

Key Strategies

Over the next 6 months our focus will be to 1. Tap developed foreign markets
2. Increase range of products
3. Streamline service delivery to clients. This task will be undertaken in the context of our broader strategy to 1. Tap markets with good potential
2. Tie-ups with other companies to provide full range of products
3. R&D: market new, technologically advanced products. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: increase sales in foreign markets 25% manufacture entire product line hit 3.2 mln revenues from sales

About this document
Natural Ingredients for gelato Business Plan
This document was created by claudio of Unigel Spa using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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