Volo 1 Page Business Plan
Overview
Volo has a clear business objective to promote growth, interaction and networking success. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire a quality, core client base. Client acquisition is considered to be the critical activity and we are seeking to grow the number of customers to benefit our clients. We understand that client portfolio growth could be at the expense of profitability, and that there is a cost associated with client acquisition. Our long term objective is to build a clear client acquisition process and to provide them with the best service and opportunities within their industry.
The Customer
Volo has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to generate sales and contacts. This is a critical issue for our selected target market of Small or independent businesses.
The Value Proposition
Volo is uniquely positioned to deliver value to Small or independent businesses. "Volo will generate contacts and sales for companies who offer a quality service meeting our own very high standards." In order to deliver on this value proposition, our ethos is to provide products and services thst not only offer the highest quality but also fit in with our company values of honesty, integrity and positive interactions. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Growth interaction networking success market. We consider our key competitors to be:
Large, faceless sales organisations. Analysis of the services offered by our competitors has enabled us to refine our strategy and value proposition. We believe that we can compete effectively with sales and marketing organisatikns because we are so much more than a sales company. We will not merely provide clients with a database or list of potential customers, Volo will source the customers and clients that meet our core values and then promote positive interactions and transactions between all parties in order to develop mutually beneficial business relationships.
Key Strategies
Over the next 6 months our focus will be to Grow client base. This task will be undertaken in the context of our broader strategy to Generate sales for core clients. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10 clients; Complete 30 sales per client; Receive repeat custom from clients happy with our service.
About this document
Growth interaction networking success Business Plan
This document was created by Stewart of Volo using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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