Word Stylist 1 Page Business Plan
Overview
Word Stylist has a clear business objective to develop, produce, promote and distribute Content marketing services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Word Stylist has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Communicating with customers and prospects effectively. This involves learning how to use social media to market effectively. This is a critical issue for our selected target market of Small businesses with less than 20 employees without a marketing team.
The Value Proposition
Word Stylist is uniquely positioned to deliver value to Small businesses with less than 20 employees without a marketing team. "Word Stylist will Help small business owners communicate effectively to their customers and prospects to drive more business." In order to be deliver on this value proposition, we I bring to the table over 15 years of experience in marketing and I graduated from UNC Chapel Hill with a degree in journalism and communications. I've worked as a freelance journalist for content studios for the last 2 years and decided to use my combined skills to serve the small business community.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Content marketing market. We consider our key competitors to be: I haven't identified any major competitors in this space yet because most copywriters command a higher rate and would rather work for the larger companies or advertising agencies to make more money.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with I haven't identified any major competitors in this space yet because most copywriters command a higher rate and would rather work for the larger companies or advertising agencies to make more money. by I care about the small business owner and helping them achieve their vision above and beyond my hourly rate..
Key Strategies
Over the next 6 months our focus will be to Join networking organizations to grow my business through relationships and referrals since this is how I got started
Utilize social networking and content marketing strategy to advertise services
Email marketing with content marketing to advertise services . This task will be undertaken in the context of our broader strategy to Publish book
Market book via book tours, social media and radio/television
Run regular training sessions and speaking engagements educating others on content marketing . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 20 customers Launch training platform Write book
About this document
Content marketing Business Plan
This document was created by Nakita of Word Stylist using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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