4shaw distribution 1 Page Business Plan
Overview
4shaw distribution has a clear business objective to distribute Fruit juices products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
4shaw distribution has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Broad range 1 supplier. This is a critical issue for our selected target market of Route stores.
The Value Proposition
4shaw distribution is uniquely positioned to deliver value to Route stores. "4shaw distribution will Provide a healthy product Australian made." In order to be deliver on this value proposition, we Exception customer service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fruit juices market. We consider our key competitors to be: Nudie fruit juice
The Australian fruit juice . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nudie fruit juice
The Australian fruit juice by Unique juice combinations and quantities.
Key Strategies
Over the next 6 months our focus will be to Cold call businesses that sell juices/drinks This task will be undertaken in the context of our broader strategy to Develop business specific packages example a gym would be health package a children's venue would be kiddie products . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 150 new customers develop business packages plan to attend monthly events
About this document
Fruit juices Business Plan
This document was created by Yvonne of 4shaw distribution using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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