Adams Dock and Pool 1 Page Business Plan
Overview
Adams Dock and Pool has a clear business objective to develop, produce, promote and distribute Boat Docks, Shorewalls, Swimming Pools & Spa products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth is the most important aspect and key to growing profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process and grow profit margins.
The Customer
Adams Dock and Pool has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as simply pursuing peace of mind. Whether its knowing they have a relaxing pool and spa retreat, a protected lakefront, or a place to provide watercraft storage. This is a critical issue for our selected target market of Lake Property Dwellers and Homeowners alike.
The Value Proposition
Adams Dock and Pool is uniquely positioned to deliver value to Lake Property Owners and Homeowners. "Adams Dock and Pool will improve asset value and secure a relaxing retreat." In order to deliver on this value proposition, we provide lean practices with finished quality custom projects and products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Docks, Shorewalls, SwimmingPools, & Spas market. We consider our key competitors to be: GH Marine Inc., B&R Construction, US DOCK, and Decatur Pool and Spa just to name a few. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with GH Marine Inc., B&R Construction, US DOCK, and Decatur Pool and Spa by offering more quality at more affordable pricing.
Key Strategies
Over the next 6 months our focus will be to contract, install, and satisfy our first 2 customers. This task will be undertaken in the context of our broader strategy in 12 months time by establishing a showroom and maintenance facility. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: hiring a strong 3 man crew, owning all necessary equipment, and profiting $200, 000.
About this document
Docks, Shorewalls, SwimmingPools, & Spas Business Plan
This document was created by Matt of Adams Dock and Pool using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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