Ajuah's Smoked Fish 1 Page Business Plan
Overview
Ajuah's Smoked Fish has a clear business objective to produce Organic Smoked Fish products. These products have been developed over 15 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Ajuah's Smoked Fish has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to obtain a higher quality product in the USA.. This is a critical issue for our selected target market of West African Cooks.
The Value Proposition
Ajuah's Smoked Fish is uniquely positioned to deliver value to West African Cooks. "Ajuah's Smoked Fish will Provide smoked products that' are freshly packaged and shipped to customers that value a good quality product at a reasonable price.." In order to be deliver on this value proposition, we We are a made to order company that creates the product upon request.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Organic Smoked Fish market. We consider our key competitors to be: Mom & Pop African/Caribbean markets.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mom & Pop African/Caribbean markets. by Product freshness..
Key Strategies
Over the next 6 months our focus will be to Advertise on social networking sites to reach a broader target group. . This task will be undertaken in the context of our broader strategy to Produce and sell Smoked Turkey, chicken, and meat.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 40 repeat order customer Distribute Products to 30 Afric1 Page Business Plan Preview:
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Ajuah's Smoked Fish 1 Page Business Plan
Overview
Ajuah's Smoked Fish has a clear business objective to produce Organic Smoked Fish products.
These products have been developed over 15 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Ajuah's Smoked Fish has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to obtain a higher quality product in the USA.. This is a critical issue for our selected target market of West African Cooks.
The Value Proposition
Ajuah's Smoked Fish is uniquely positioned to deliver value to West African Cooks.
"Ajuah's Smoked Fish will Provide smoked products that' are freshly packaged and shipped to customers that value a good quality product at a reasonable price.."
In order to be deliver on this value proposition, we We are a made to order company that creates the product upon request.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Organic Smoked Fish market. We consider our key competitors to be: Mom & Pop African/Caribbean markets.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mom & Pop African/Caribbean markets. by Product freshness..
Key Strategies
Over the next 6 months our focus will be to Advertise on social networking sites to reach a broader target group. . This task will be undertaken in the context of our broader strategy to Produce and sell Smoked Turkey, chicken, and meat..
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Obtain 20 repeat order customers,
Distribute Products to 15 African and Caribbean markets in the continental states and
Launch Smoke Turkey products.
About this document
Organic Smoked Fish Business Plan
This document was created by Jestina of Ajuah's Smoked Fish using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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