C n D Bouncy Castles 1 Page Business Plan

soft play party supplies Business Plan

C n D Bouncy Castles 1 Page Business Plan

Overview

C n D Bouncy Castles has a clear business objective to distribute soft play party supplies products and services. These products and services have been developed over one month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When, as a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

C n D Bouncy Castles has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create a unique business. This is a critical issue for our selected target market of birthday celebrations and weddings.

The Value Proposition

C n D Bouncy Castles is uniquely positioned to deliver value to birthday celebrations and weddings. "C n D Bouncy Castles will provide a unique service to entertain 0 - 5 year olds." In order to be deliver on this value proposition, we our unique service brings a soft play centre to the customers' celebration venue. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the soft play party supplies market. We consider our key competitors to be:
PlayDayz Stay and Play
Bouncy Bees
Croydon Bouncy Castles.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with PlayDayz Stay and Play, Bouncy Bees and Croydon Bouncy Castles by unique components in active soft play
.

Key Strategies

Over the next 6 months our focus will be to advertise in local community media sources. This task will be undertaken in the context of our broader strategy to expand with new products. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Launch New Product
Advertise and Market the Product Establish Client Base

About this document
soft play party supplies Business Plan
This document was created by Peter of C n D Bouncy Castles using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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