Empty Pockets Enterprises 1 Page Business Plan
Overview
Empty Pockets Enterprises has a clear business objective to develop, produce, promote and distribute Disposable 5Th Wheel Covers. This product has been developed over 5mo with a core focus on addressing the benifit to our customers and their associates.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch not only the 5Th Wheel Keeper, the developement of new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Empty Pockets Enterprises has created the 5Th Wheel Keepet with a clear focus on the needs and wants of our customers. Through a structured customer discovery and product testing process, we have validated the key customer benefit as time and money saved, as well as equipment protection. This is a critical issue for our selected target market of Transportation Industry.
The Value Proposition
Empty Pockets Enterprises is uniquely positioned to deliver value to the Transportation Industry. Our product will not only save money it will also, protect the 5th wheel, from the elements of weather, destruvtive road and enviornmental debree as well as save time, clothing, and energy.." We are able to deliver on this value proposition, as I have 35 years of experience in this industry. I have seen and experienced the need for this product. I have the knowledge, experience and understanding from both driver and owner point of view to advise the reception of this product. This conciderable experience, time and the resources developed along the way form the cornerstone of our competitive advantage.
Competitors
We concider our key advantage to be the fact we have no competitors. We have the only product of its kind being offered. And the market ranges from manufacturer, to dealer, to owner, to driver, to ....unlimited. Our understanding of this has been used to refine our strategy and value proposition. We believe that we can compete effectively as we have a corner on the available market as there is nothing like this available.There is no competition at this point. We have pattened pending, and DOT approval. It's been tested not only by 150 objectively criticle drivers/owners but by myself as well. I have 35 years of experience and150 testers that say this is a great idea. An awsome product. We want a dozen apiece!
Key Strategies
Over the next 6 months our focus will not only be to introduce our new, never before seen, Industry tested, DOT approved product, we will in the context of our broader strategy, be designing and developing other products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones we are looking forward to over the next 2 years are: Getting the funding we require to continue with production, The Introduction of the 5th Wheel Keeper at 5 of the major truck shows this year, the realization of a dream being profitable.
About this document
Disposable 5Th Wheel Cover Business Plan
This document was created by Renay of Empty Pockets Enterprises using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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