Definition Apparel 1 Page Business Plan
Overview
Definition Apparel has a clear business objective to develop, produce, promote and distribute Extreme Sportswear products. These products have been developed over Start Up with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Definition Apparel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Needs to be niche for a specific target, they will like the products. This is a critical issue for our selected target market of Extreme sports fanatics.
The Value Proposition
Definition Apparel is uniquely positioned to deliver value to Extreme sports fanatics. "Definition Apparel will Give our market a great brand that is perfect for them." In order to be deliver on this value proposition, we Our brand suits out market more than any other brand will. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Extreme Sportswear market. We consider our key competitors to be: Element
Etnies
Dakine
Animal. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Element
Etnies
Dakine
Animal by Competitive pricing
.
Key Strategies
Over the next 6 months our focus will be to Launch the Brand. This task will be undertaken in the context of our broader strategy to Expand product range
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Definition Gain large customer base Break into online retailers
About this document
Extreme Sportswear Business Plan
This document was created by Jack of Definition Apparel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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