Uncle Sam's 1 Page Business Plan
Overview
Uncle Sam's has a clear business objective to produce American Home cooking restaurant services and selling of new and antique products. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
With this as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability and meet our customers needs. It is critical that we balance revenue growth with the growth in our cost base. While the desire for profitable growth may constrain our growth rate, it is more important that revenue growth is isolated.
The Customer
Uncle Sam's has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as fulfilling customer needs and wants of a unique family environment. This is a critical issue for our selected target market of Traditional Americana Country Antique Lovers.
The Value Proposition
Uncle Sam's is uniquely positioned to deliver value to Traditional Americana Country Antique Lovers. "Uncle Sam's will provide a sense of American family value, a sense of pride in America, country, history, and good apple pie." In order to deliver on this value proposition, we will set up in a pleasing barn environment with a down home country feeling implemented by a welcoming country staff and rustic aesthetic antique country beauty.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the American Homecooking market. We consider our key competitors to be: The Old Barn Out Back, Crackle Barrel, and Bob Evens. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Old Barn Out Back, Crackle Barrel, and Bob Evens by we at Uncle Sam's offer all the good food and welcoming environment as our competitors. However, we are unique because specifically we will focus on an antique Americana theme with hand picked antique treasures sold in the gift shop, occasional live bluegrass/country bands, and special courtesy and benefits to veterans of the US military.
Key Strategies
Over the next 6 months our focus will be to acquire funding and location. This task will be undertaken in the context of our broader strategy to Grand Opening. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain Finance, Choose a perfect location, and Obtain a business sustainable customer clientele.
About this document
American Homecooking Business Plan
This document was created by Angela of Uncle Sam's using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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