DuPaul Automotive 1 Page Business Plan
Overview
DuPaul Automotive has a clear business objective to provide automotive repair and restoration services. These services have been developed over 20 years.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
DuPaul Automotive has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as create a business plan. This is a critical issue for our selected target market of automotive hobby enthusiasts.
The Value Proposition
DuPaul Automotive is uniquely positioned to deliver value to automotive hobby enthusiasts. "DuPaul Automotive will provide premium automotive repair and restoration services." In order to be deliver on this value proposition, we offer 25 plus years of automotive experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the automotive repair and restoration market. We consider our key competitors to be: Small private shops. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Small private shops by Low overhead 25 plus years experience.
Key Strategies
Over the next 6 months our focus will be to Word of mouth advertising... small ads in local papers. This task will be undertaken in the context of our broader strategy to Expand back into towing and recovery. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch towing service buy and sell automobiles move to a bigger location
About this document
automotive repair and restoration Business Plan
This document was created by Charles of DuPaul Automotive using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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