Hubbard Mansion International Residence Hall 1 Page Business Plan
Overview
Hubbard Mansion International Residence Hall has a clear business objective to provide quality housing and supportive services. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
A key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new students. Student acquisition is considered to be the critical activity and we are seeking to grow the number of students. We understand that student growth could be at the expense of profitability, and that there is a cost associated with student acquisition. Our long term objective is to build a clear student acquisition process.
The Customer
Hubbard Mansion International Residence Hall has been created with a clear focus on the needs of our students. Through a structured student discovery process, we have validated the key student problem as guaranteed quality residential placement. This is a critical issue for our selected target market of International students who want to attend quality high schools in the US.
The Value Proposition
Hubbard Mansion International Residence Hall is uniquely positioned to deliver value to International students who want to attend quality high schools in the US. "Hubbard Mansion International Residence Hall will wrap around support services to ensure sucess." In order to deliver on this value proposition, our supervisors are trained teachers working in the top private schools in the country. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Quality housing market. We consider our key competitors to be: Homestay programs and
Boarding schools. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Homestay programs
and Boarding schools by partnering with local private day schools to provide a hybrid boarding school with quality control and wrap around support services to ensure student success.
Key Strategies
Over the next 6 months our focus will be to partner with agents in countries to recruit the best international students. This task will be undertaken in the context of our broader strategy to provide quality housing and supportive services. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: A waiting list of students who wish to reside at the Hubbard Mansion . A Long Term lease from the program side and a building that is 50% paid off.
About this document
Quality housing Business Plan
This document was created by Pam of Hubbard Mansion International Residence Hall using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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